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Manufacturers

We’re a sales organization with a track record of more than 40 years supporting the growth of our manufacturer partners.

Our team brings a strong ethical code and dedication to detail.

Staying on top of the latest trends and market studies means we are ready to plug-in and help you with plenty of real-world and data-driven knowledge to hit the ground running.

A major difference in how Squier Associates represents its manufacturers is the strategic, forward-thinking approach we take to promoting your products.

We study market research and uncover trends. We then combine that information with the real-world demands we’re already seeing through the eyes of our inside sales support and our sales associates on the street. When our manufacturers have opportunity for growth with the introduction of a new product, line or category, we’re on top of the possibilities and we bring them to light. We consider who will benefit most from that product and take action. This can mean educating the best-suited end users directly, or providing information to our dealer partners so that they can make those ideal connections as well. Learn more about how we serve all aspects of the industry below:

Squier Associates is the Mid-Atlantic’s leading manufacturers’ representative in the foodservice industry, driven by a passion for customer success and industry innovation.

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40 Years of Impeccable Quality

Everyone benefits when we respond quickly, simplify the purchasing process, and recommend equipment we can stand behind.
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Squier has always been a great supporter of our team and our brands. Above and beyond that you and your team have always approached every interaction with integrity, honesty, and zeal. Thank you for all your support over the years.
Rich Zimmerman, Plant Manager Stero and ITW Waste Products